Scrub Daddy Net Worth 2023, Founder, Origin, Sales, and Shark Tank Update

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Discover cleaning product company Scrub Daddy’s Net Worth in 2023, along with other info such as Founder, Origin, Sales, and Shark Tank Update. Scrub Daddy, a cleaning product company known for its iconic smiley face-shaped sponge, has achieved a remarkable net worth of $310 million in 2023. With impressive yearly sales of $82 million, the company gained widespread popularity in the United States after appearing on the reality television show Shark Tank.

Scrub Daddy Net Worth
Scrub Daddy Net Worth

Scrub Daddy, founded by Aaron Krause in 2012, emerged from his concern about vehicle damage during cleaning. The product’s appearance on Shark Tank in 2012 led to significant success and attracted investments from the sharks. Lori Greiner invested $200,000 for a 20% equity stake in the company. Since then, the product gained immense popularity, attracting thousands of customers and selling 42,000 sponges on QVC in less than seven minutes.

By 2017, Scrub Daddy’s total revenue surpassed $100 million and continued to grow. With its flagship product, the innovative Scrub Daddy sponge, the company’s total revenue reached $209 million. Additionally, Scrub Daddy offers a range of other cleaning products, including scouring pads, dual-sided sponges, sink organizers, soap dispensers, and household erasers. This success has also led to a strong portfolio for the shark tank investor who believed in the product’s potential.

Scrub Daddy Net Worth 2023

Scrub Daddy’s net worth reached an impressive $310 million in 2023, reflecting significant growth since its establishment in 2012. The company’s success surged after its appearance on Shark Tank, crossing the $100 million revenue mark in 2017, selling 42,000 sponges in under seven minutes. By 2019, its revenue soared to $209 million, solidifying its position as a leading company in the sponge products category.

Net Worth$310 Million
Sales Revenue$82 Million
Profits$20 Million
Lori Greiner Investment$200,000
Lori Greiner Share Value$60 Million
Shark Tank EpisodeSeason 4 Ep.7
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Scrub Daddy Founder

Aaron Krause founded a renowned cleaning product company known for its creative smiley face sponge, which has been a hit with customers. His impressive presentation on Shark Tank caught the attention of investor Lori Greiner, who invested in the company in 2012. Since then, the company has experienced substantial growth, with Lori’s investment now yielding significant returns of about 20%.

Scrub Daddy Products

The Scrub Daddy company has expanded its product line beyond the original yellow smiley face sponge to include more than 20 other items, such as scouring pads, erasers, cream cleansers, soap dispensers, sink organizers, and dual-sided sponges. They also offer a variety of seasonal shapes and colors for their sponges, such as snowflakes and pumpkins.

The original Scrub Daddy sponge is made of a high-tech polymer that changes texture in response to temperature. It is firm and scrubby in cold water, while in warm water, it becomes soft and flexible. This makes it a versatile cleaning tool that can be used for a variety of tasks.

The other Scrub Daddy products are also designed to be innovative and effective. The scouring pads are made of a durable material that can remove tough stains, while the erasers are perfect for cleaning whiteboards and other smooth surfaces. The cream cleansers are gentle on skin but effective at removing dirt and grime, and the soap dispensers are stylish and functional.

Whether you are looking for a new way to clean your kitchen or bathroom, or you just want to add a touch of fun to your cleaning routine, the Scrub Daddy company has a product for you.

Before Scrub Daddy: The Journey of Aaron Krause

From Car Detailing to Dirty Hands: After graduating from Syracuse, Aaron Krause founded an international buffing pad and car detailing company. However, his constant exposure to machinery left him with dirty hands, leading him to use the abrasive lotion GOJO for cleaning.

The Invention of Scrub Daddy: Utilizing his expertise in making urethane foam buffing pads, Krause embarked on a mission to create a more comfortable hand-cleaning method. In 2007, he invented a polymer foam hand scrubber, which initially faced resistance due to being perceived as inessential and expensive.

A Serendipitous Rediscovery: After the buffing pad company’s acquisition by 3M, Krause rediscovered the scrubbers in his garage in 2011. Using them to clean his belongings, he realized their effectiveness and potential as a lucrative product.

The Birth of Scrub Daddy: Krause added a smiling mouth to the scrubbers, leading to another patent. In 2012, he officially established Scrub Daddy and launched a grassroots marketing campaign, garnering attention and a spot on QVC.

Success on QVC: The product’s popularity grew, leading to multiple on-air QVC shows and establishing Scrub Daddy as a successful cleaning product company.

Scrub Daddy: From Acquisition to Growth

The Acquisition by 3M: Scrub Daddy, initially not widely known, was acquired by 3M in 2008. At that time, it was not a famous company in the cleaning product market.

Inception and Inspiration: Founded in 2012, Scrub Daddy originated from preventing damage to a vehicle’s exterior during cleaning. The innovative approach led to the creation of a smiley-faced sponge that attracted customers.

Rapid Growth After Shark Tank: The company’s trajectory changed dramatically after appearing on the reality show Shark Tank. The exposure brought massive growth and popularity to Scrub Daddy, propelling it into the spotlight.

Headquarters Location: Scrub Daddy’s headquarters is located at 1700 Suckle Highway, Pennsauken Township, NJ, USA. From this base, the company manages its operations and continues to expand its presence in the market.

Scrub Daddy Net Worth Growth

Scrub Daddy Net Worth 2023$310 Million
Scrub Daddy Net Worth 2022$275 Million
Scrub Daddy Net Worth 2021$230 Million
Scrub Daddy Net Worth 2020$280 Million
Scrub Daddy Net Worth 2019$240 Million
Scrub Daddy Net Worth 2018$185 Million

Scrub Daddy: A Journey of Growth and Success

Shark Tank Success: Scrub Daddy’s popularity soared after its appearance on Shark Tank, where Lori Greiner invested with a 20% equity stake in the company. This move marked a turning point in its trajectory.

Impressive Sales and Revenue: The product’s popularity was evident when it sold a remarkable 42,000 sponges in under seven minutes on QVC. This led to significant revenue growth, reaching $209 million in 2019.

Strong Team and Widespread Reach: With a dedicated team of over 273 employees, Scrub Daddy expanded its presence to an impressive 257,000 retail locations. Its success made it one of the top 5 grossing companies in Shark Tank history, with retail sales surpassing $670 million since its launch.

Diversification and Partnerships: Scrub Daddy extended its product line to include scouring pads, dual-sided sponges, sink organizers, soap dispensers, and household erasers. It formed partnerships with major retailers such as QVC, Bed Bath & Beyond, and Walmart, further fueling its growth and reach.

Scrub Daddy’s journey is a testament to the power of innovation, strategic partnerships, and seizing opportunities in the market.

Scrub Daddy: Awards & Achievements

The success of Scrub Daddy is evident through its remarkable sales growth since its debut on Shark Tank in 2012. The product has achieved numerous milestones and received prestigious awards, including Product of the Year in the cleaning tools category. Furthermore, Scrub Daddy’s recognition from renowned platforms like Forbes and The New York Times further cements its accomplishments.

From “Shark Tank” to Retail Success: Scrub Daddy’s Journey

Early Challenges and “Shark Tank” Success

In its early days, Scrub Daddy faced difficulty getting into major retail stores. To overcome this hurdle, founder Aaron Krause decided to pitch the product on the business reality show “Shark Tank.” In the seventh episode of season four in 2012, he successfully secured a deal with investor Lori Greiner, who invested $200,000 for a 20% equity stake in the company.

Explosive Growth and Retail Expansion

The partnership with Lori Greiner proved to be a game-changer. Within minutes of the “Shark Tank” episode airing, 42,000 Scrub Daddy sponges were sold out on QVC. With Greiner’s help, the product made its way into major retail stores such as Wal-Mart, Home Depot, and Meijer. By early 2017, Scrub Daddy’s total revenue surpassed an impressive $100 million, setting a record as the highest revenue for any business pitched on “Shark Tank.”

Sustained Success

Scrub Daddy’s triumph did not stop there. Five years later, during the 14th season of “Shark Tank,” it was revealed that the company had achieved over $670 million in retail sales since its launch.


From humble beginnings to retail dominance, Scrub Daddy’s journey is a testament to the power of innovation, strategic partnerships, and the impact of a successful appearance on “Shark Tank.”

Frequently Asked Questions

Q1. What is the net worth of Scrub Daddy?

Scrub Daddy is a very successful company, with a net worth of around $310 million.

Q2. Who is the founder of Scrub Daddy?

Aaron Krause is the man behind the Scrub Daddy, a popular cleaning sponge that has become a household name.

Q3. How much does Lori make Invested in Scrub Daddy?

Lori Greiner, one of the investors on the TV show Shark Tank, invested $200,000 in Scrub Daddy.

Q4. How much money did Lori make from Scrub Daddy?

Lori Greiner invested $200,000 in the company in 2012, and as of 2023, her share in the company is worth an estimated $60 million. This means that she has made a profit of over $40 million on her investment.

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