• Recently, Duff & Phelps, A Kroll Business, Published a list of the most Valuable Celebrities in India.
• The report “Digital Acceleration 2.0 enlisted the top 20 most valuable Celebrities in India in terms of their brand values.
• In 2021, The overall brand value of the top 20 celebrities increased by 12.9% compared to the previous year, 2020.
• This year, the total brand value of the top 20 celebrities is estimated at $1.2 billion.
Digital Acceleration 2.0 report
• Digital Acceleration 2.0 report published by Duff & Phelps, A Kroll Business, the leading provider of data, technology, and insights related to risk, governance, and growth.
• The report is based on the Celebrity Brand Valuation Study, which ranks India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence.
Current Ranking of Most Valuable Celebrities in India
1. Virat Kohli
• Indian cricketer Virat Kohli retained the first position on India’s most valued celebrities for the fifth year in a row, with a brand valuation of $185.7 million.
• On the other hand, cricketers MS Dhoni, Sachin Tendulkar, and Rohit Sharma came in at fifth, eleventh, and thirteen positions, respectively.
2. Ranveer Singh
• Actor Ranveer Singh secured the second position this year with a brand value of $185.7 million. He was previously ranked number three.
3. Akshay Kumar
• Akshay Kumar is the third most valuable Celebrity with a brand value of $139.6 million.
4. Alia Bhatt
• Actress Alia Bhatt tops the list among women celebrities with a brand value of $68.1 million. She ranked in the fourth spot in the overall rankings. She was previously ranked number 7.
5. MS Dhoni
• Position/Rank: 5th
• Brand value: $61.2 million
• He was previously ranked number eleven.
6. Amitabh Bachchan
• Amitabh Bachchan is the sixth most valuable Celebrity with a brand value of $54.2 million.
7. Deepika Padukone
• As the second most valuable Bollywood actress, Deepika Padukone ranked in 7th position with a brand value of $51.6 million.
8. Salman Khan
• One and only Khan of the Bollywood industry who made a place on the top 10 list. He ranked in 8th position with a brand value of $51.6 million.
9. Ayushmann Khurrana
• Actor Ayushmann Khurrana slipped three places to 9th position in 2021. His total brand value is $49.3 million.
10. Hrithik Roshan
• Hrithik Roshan in on number ten on the list with a brand value of $48.5 million.
List of top 10 Most Valuable Celebrities in India
|Rank||Celebrity Name||Field||Valuation($ Mn)||2020 Brand Rank|
List of top 5 most Valuable female Celebrities in India
|Rank||Overall Rank||Celebrity Name||Field||Brand Value ($ Mn)||2020 Brand Rank|
|5||20||PV Sindhu||Badminton player||22||New|