OTT full form in media, Types of OTT

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In this article, we have discussed about OTT, i.e. OTT in full form, types of OTT, benefits of OTT, and OTT marketing.

OTT full form in media and cinema

• OTT stands for: “Over the Top” in any form of visual media or cinema.

What is the definition of OTT in media and cinema?

• OTT stands for “Over The Top”, it refers to any streaming service like video and audio content that is delivered over the internet. It bypasses traditional media like cable TV where the content is controlled by the service providers.

•”OTT Platform” has already achieved very popularity even if the TV has already been distributed.

• To view a program on cable TV, the customer has to take a cable connection from the nearest service provider.

• Users can sign up for different OTT services like Netflix or Spotify in the modern era. These OTT platforms provide shows and programs on the Internet.

• The cable TV provider now only provides the internet connection and has no ability to control what we consume.

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Bigg boss OTT full form

• Bigg Boss OTT or BB OTT, also known as Bigg Boss: Over-The-Top.

• The first season of the popular television show (Bigg Boss OTT 1) was released on OTT platforms Voot and Voot Select only on 8 August 2021.

• Voot is an Indian OTT streaming service serving across India, the UK (Virgin Media only), and the US (Sling TV only).

OTT platform means

• OTT or Over the Top is a subscription-based media streaming service and the OTT service provider is called an OTT platform.

• An OTT platform is a website or application that provides streaming services through various Internet-connected devices that support OTT apps.

Why OTT is important?

• OTT has a relatively new event; there is a possibility of increasing a considerable amount. Many companies are entering the OTT space, which proceeds to different options for consumers and increases the amount of advertising inventory for marketing.

• Nowadays, the availability of cheap internet makes it easy to use OTT services Marketers can take advantage of these platforms to grow their business.

What are the benefits of OTT?

• Legacy media like TV or any print media are unable to show personalized or targeted ads to the user. So, it is very difficult to target a specific audience through traditional media.

• But it is possible to serve personalized ads to target a specific user base in the OTT platform. Brands or marketers can choose how and when to air their marketing campaigns to target particular demographics.

• User can see their favorite shows and programs at any time with OTT services.

Types of OTT service providers

• Based on streaming media there are different types of OTT platforms, Let’s take a look at all the OTT types.

OTT Television

• It is the most common video streaming OTT service.
• This is the most popular OTT advertising media for marketers.

• Some examples of OTT television services include:
Netflix
Amazon Prime Video
BBC
Crunchyroll
Pluto TV
Apple TV
Disney+
Hotstar
HBO (Max, Go, Now)
Hulu

OTT Messaging

• It includes any online chat rooms or instant messaging services third parties provide. These services are usually an alternative to traditional text messaging and are supplied by a mobile network operator. OTT advertisements can appear as banners on these applications or websites.

• Some examples of OTT messaging services include:
Facebook Messenger
WhatsApp
Snapchat
WeChat
Skype
Kik Messenger
iMessage

OTT Voice Calling

• Nowadays, voice OTT services are increasingly common instead of phone calls.

• Some of these voice calling services include:
WeChat
Skype
Viber
WhatsApp

What is OTT marketing?

• OTT marketing is the delivery of ads over the internet through video streaming. It runs video ad interruptions, banner ads, sponsored content, and more.

• Traditional ad serving modes like TV is usually controlled by the network and the corporations advertising on it. But, over-the-top marketing allows companies to bypass traditional TV providers, which typically manage media and content distribution across regions.

• OTT ads gave a powerful tool for marketers to reach out to audiences directly by providing user-targeted ads and getting them to buy their goods.

Frequently Asked Questions (FAQ)

Q1. What is the full form of OTT?

Answer: Over the Top

Q2. Which is India’s first OTT platform?

Answer: Bigflix
• It was started by Reliance Entertainment in the year 2008.

Q3. Which OTT platform is free in India?

Answer: Voot OTT platform (powered by Viacom18)
• It offers mostly free-of-cost content by the national television channel Colors.

Q4. Which is India’s first OTT app?

Answer: nexGTv (launched in 2010 by Digivive)

Q5. Which is the most subscribed OTT platform in India?

Answer: Hotstar (now Disney+ Hotstar)
• Hotstar has the exclusive streaming rights of IPL in India.

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